This tool scans your content for SEO issues (like basic technical SEO problems and whether or not your content is over-optimized). I also recommend linking out to related content, which one SEO experiment found to directly impact Google rankings. So in addition to using that term a handful of times on my page (more on that next), I also added a few related keywords to the page.
- But I DO recommend going after keywords with an above-average CPC.
- Think of it as laying down a network of roads within your website, guiding visitors and search engines alike.
- In today’s world, over 50% of all traffic comes from mobile devices.
- Use free tools like Grammarly, Readability Test, and Hemingway Editor to proof your content.
- And they found that adding a Q&A section to your content works really well for grabbing the Featured Snippet spot.
Localo
But when you target “new” terms, you’re naturally competing with fewer people. Free tools are another type of linkable asset we’ve employed at Backlinko. Finally, add a snippet of content to your page that’s designed to fit inside that featured snippet box. But you can optimize your new and existing content fairly quickly to improve your chances of getting featured snippets. Well, the truth is there is more to it than just answering a question and hoping for the best. SEO Anomaly Website authority plays a big part in it, and your content needs to be high quality too.
With Moz Pro, you have the tools you need to get SEO right — all in one place.
These include featured snippets (a promoted organic result that displays an answer inside a box) and related questions (a.k.a. “People Also Ask” boxes). This innovative tool leverages AI to analyze your content’s alignment with SEO best practices and offers suggestions for improvement. While this post isn’t a WordPress-specific list of plugins, it is worth mentioning a handful of key plugins worth considering.
Free SEO Tools
That’s why, when talking about SEO, most people are talking about Google SEO. Once you know what you need, you can then search for software that helps you accomplish your goals. You’ll also want to consider your budget to find a tool that won’t break the bank. A long-time favorite, Ahrefs is widely used for SEO, and even in 2025 it continues to show up in experienced marketers’ toolkits. The Screaming Frog SEO Spider brings to light plenty of weak spots that need TLC. If you have empty or repetitive meta descriptions, it calls your attention to these mishaps.
The answer largely depends on what part of your SEO you want to use the tool for. Learn the latest custom SEO strategies to boost your site’s rankings. Learn the basics of SEO—from keyword research to technical SEO—to rank higher in search results.
SEO careers involve roles such as SEO specialists or managers, focusing on optimizing websites for search engines to improve visibility, traffic, and user experience. In this section we’ll explore some roles in seo and interview experience and some SEO services. Improving these metrics can lead to better engagement, higher rankings, and ultimately, more conversions from your organic search traffic. Schema markup, also known as structured data, is a powerful SEO tool that helps search engines understand the content of your website more effectively.
Just enter details about your business when setting it up, select one of the suggested article ideas, and it’ll generate a detailed outline complete with images, subheadings, and more. You’ll likely see quicker results and get powerful data about which titles and lengths perform better. One study found that moving up one spot in search results increases your click-through rate (CTR) by 2.8% on average.
That’s why, when building links, SEOs don’t focus on any old links. Low-quality or suspicious links — for example, ones that Google would consider as built deliberately to make it consider a site more authoritative — might reduce your rankings. Add them to make sure your page doesn’t start appearing for irrelevant searches. The alt tag, on the other hand, is the text browsers will display instead of an image for visually impaired visitors or if the image doesn’t load. However, since ALT tag resides in the image code, search engines use it as a relevancy signal as well. That’s why SEO work starts with discovering what phrases potential buyers enter into search engines.
That’s why it is essential to pay close attention to Google’s ranking factors. These factors are constantly evolving along with Google’s search algorithms. They help deliver the most relevant content for a better user experience.
Some people have confidence issues, or imposter syndrome, or are dealing with things that are making challenges at work that much harder,” says Russell. Last but by no means least, I spoke with Emma Russell, the founder of Oxford Comma Digital. Russell has a decade of experience helping start-ups and household name brands capitalize on and increase demand. “So from my experience, when they business owners have a small website, it’s totally possible to do SEO optimization themselves. Most likely, that would be on-page,” Zhukova says. I spoke with Christopher Levy, director of growth at Marketing Six, about local SEO best practices.